Media in the Image Culture
What does it mean to
be media literate? This is the question we will answer this quarter.
Students will choose from the list that follows and compile their
project in a folder or binder. It is to be handed in at the end of the
quarter. All work is done outside of class. The project is worth 100
points. Some of the work you do in this project may be helpful to you
with your semester project/exam.
Types of media:
entertainment media: books, magazines,
television programs, movies, popular songs, Internet
informational media: news broadcasts (radio
and TV) newspapers and magazines, Internet
persuasive media: advertising, books,
editorials & columns
Becoming media literate: What does this mean?
Being media literate
means that you control the interpretation of the media instead of it
controlling you. Media literacy is not about memorizing facts—rather it
is learning a skill, a process, of developing a way of critical thinking
that allows you to see clearly.
Knowing the following
information is fundamental to your success in this class.
Five principles of media:
All media messages are
Media messages are
constructed using a creative language with its own rules.
experience the same media message differently.
Media are primarily
businesses driven by a profit motive.
Media have embedded
values and points of view
Five basic questions:
Who created this
message and why are they sending it?
What techniques are
being used to attract my attention?
What lifestyles, values
and points of view are represented in the message—including any
stereotypes that may be present.
How might different
people understand this message differently from me?
What is omitted from
Six Media Myths:
The world is a
dangerous place and we need guns, police and military to protect us.
Leave it to the experts
(who are usually white men).
The "good life"
consists of buying possessions that cost lots of money.
and sex appeal, just to name a few are imminent--and available with the
next consumer purchase.
Your body is not good
corporations are concerned for the public welfare.
The Empowerment Spiral:
The process of inquiry